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Sarah Auerswald

Sarah Auerswald is the CEO and Co-Founder of MomsLA. She writes about life in LA while raising her 2 sons and is the founder of MarVistaMom.com. She was an English Major at Brown University, and yet nowadays feels free to ignore grammar rules anytime she wants. Like Now. She's married, uses a Mac, and grew up in Hawaii.

Michaels has just announced the best way to have a birthday party for the crafty kids in your life: Michaels Birthday Parties. It’s a great idea for how to host a unique party for your kids ages 4-12.

You can leave all the party planning to Michaels and choose from 7 fun themes. To celebrate the launch, Michaels is offering a limited-time theme featuring Dreamworks’ beloved Gabby’s Dollhouse with themed cat crafts, including foam masks, pom-pom kitties, and a pop-up cat card.

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Easter is a terrific chance to get out for brunch with the kids in tow! Many restaurants offer special activities, like meeting the Easter Bunny, or coloring eggs, and all of them have created wonderful Spring menus for you to enjoy.

Looking for Easter celebrations, like Easter Egg Hunts or Spring Festivals, or even Eggstravaganzas? Check out our list of all the Awesome Easter Events in Los Angeles!

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The worlds of art and technology often intersect, but it’s rare to see it happen on the hood of a car. But when the 2024 Frieze exhibition opened here in Los Angeles, lead sponsor BMW premiered their ground-breaking i5 Flow Nostokana.

This BMW Art Car is a tribute to world-renowned South African artist Esther Mahlangu, and makes use of their proprietary color-change technology to reinterpret the artist’s distinctive style.

This technology showcases what BMW sees as the future potential for customized vehicles.

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Find out why Amplify is voted one of the best sleep away camps for girls in the country year after year !!!  Experience the best in sleep away and day camps with Amplify – an award-winning and American Camp Association Accredited music and arts program! Nestled in the breathtaking Topa Topa Mountains of Ojai, CA, …

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Choosing an after school activity with your child can feel a bit daunting. You might feel obligated to sign them up for the same activities as their peers (perhaps a little motivated by FOMO?). You may want to encourage them to excel at a sport or art form that you excelled at (or wish you did) when you were younger.

You wonder how much to push or encourage them to participate in something they may or may not want to do or when to pull back and admit defeat. It’s a tricky line parents have to walk and one of our biggest challenges.

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Another year around the sun in a blink of an eye and it’s suddenly time to throw another birthday party. With endless possibilities and trends evolving constantly, planning the perfect birthday bash can feel intimidating. Whether you’re aiming for an intimate gathering or a grand extravaganza we have some super fun and out of the box ideas to help you plan an unforgettable experience for your little one.

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