Los Angeles Holidays

Dole Rose Parade Float to Honor Hawaii in 2017 + Enter to Win a Trip to Hawaii

Dole Rose Parade Float Rose court with Santa and Hawaiian Dancers

MomsLA was invited to see behind the scenes as the Dole Packaged Foods 2017 Rose Parade Float was being decorated at Fiesta Floats in Irwindale. You can see the finished version of the Dole float during the 128th Tournament of Roses Parade, taking place on Monday, January 2nd this year.

The “Spirit of Hawaii” celebrates Dole’s rich history and beginnings in the Hawaiian Islands dating back to 1899 when James Dole first traveled to the islands. And the event kicked off Dole’s Spirit of Hawaii Sweepstakes and Spirit of Giving partnership with FOOD Share.

Dole Spirit of Hawaii Rose Parade Float design

Dole is the record-holder for most Sweepstakes Trophy wins, and they’re hoping this float helps them keep that record going. The float includes a 10-foot tall sculpture of King Kamehameha, the largest waterfall in Rose Parade history consisting of more than 2,000 gallons of recycled water, an erupting volcano, and colorful animals including parrots, sea turtles and geckos decorated in tropical flowers. The float’s lagoon will feature six dancers and at street level an additional 12 dancers will move to Pacific-Island dances.

Dole Rose Parade Float King Kamehameha

“Hawaii is an important part of Dole’s heritage,” said Dave Spare, Vice President of Marketing at Dole Packaged Foods. “We want to share our rich history with Rose Parade viewers across the globe through this float and bring a bit of paradise to the community during the holiday season – through not only this beautiful float design, but also our charitable efforts with Feeding America and FOOD Share.”

Dole Rose Parade Float Plumeria and turtles

Along with the ‘Spirit of Hawaii,’ Dole is participating in the ‘Spirit of Giving,’ and will be collecting non-perishable food items as part of its participation at the annual Live on Green event in Pasadena Dec. 30 – Jan. 1, as well as at Fiesta Floats and its headquarters in Westlake Village, Calif. to benefit Ventura County’s regional food bank, FOOD Share, part of Feeding America, and its partners throughout the San Gabriel Valley. Dole has selected FOOD Share President and CEO Bonnie Atmore to ride on Dole’s Rose Parade float in honor of her commitment to feeding, nourishing, and educating the hungry.

Dole Rose Parade Float Rose court with Santa and Hawaiian DancersEnter to Win a Trip to Hawaii

To kick off the final road to the 2017 Rose Parade, Dole Packaged Foods is launching a sweepstakes, in which one lucky winner and a guest will get to travel to the Big Island of Hawaii. Launching today, and running through midnight on December 31, 2016, fans can enter for a chance to win the grand prize vacation, including hotel and airfare, as well as other weekly prizes. For more information about the sweepstakes, and to enter, visit Facebook.com/DoleSunshine or DoleSunshine.com/paradise.

Dole Rose Parade Float Tiki with Pele

Dole Rose Parade Float Tiki detail

Detail of the Tiki

Sarah Auerswald is the co-Founder of MomsLA.com, and a child of the Islands.



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