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JCPenney Celebrates Back-to-School at the Hollywood YMCA #SoWorthIt

JCPenney event at Hollywood YMCA

This post is part of a sponsored campaign with JCPenney

JCPenney celebrated Back-to-School at the Hollywood YMCA on Wednesday with a fabulous event to help kids get ready for the new school year.

JCPenney celebrates Back-to-School at the Hollywood YMCA

About 400 L.A. kids from elementary to high school age were treated to an Arizona Jeans fitting, vision screenings, Sephora makeovers and haircuts. Plus each student who registered received a new backpack. The kids had participated in the YMCA of Metropolitan Los Angeles’ “Get Summer” program where the Y provided 5,000 kids ages 12 to 17 with a free Y membership for June and July.

The event was part of bigger initiative between the Y and JCPenney. JCPenney has been working with local YMCAs for nearly 20 years. From now until Sept. 2, 2016, $1 from every pair of Arizona Jeans sold will go to support the Y. The money will go to fund the Y’s Academic Achievers programs, which helps support academically at-risk students through summer and after-school programs.

Vanessa Lachey was on hand to chat with the kids and show off her Arizona Jeans.

Vanessa Lachey at JCPenney Back-to-School party at the Hollywood YMCA

Her outfit was adorable and so were the jeans displayed for the students to pick out. Each child was fitted to find the perfect jean size and received a gift card to buy them. Back-to-school shopping can be a chore for some kids (and their moms), but JCPenney has made it fun.

The entire event was wonderful for families. There was an outside area with food and music and several stations throughout the Y with free services.

JCPenney event at Hollywood YMCA

Tacos at YMCA event

JCPenney has some great deals right now for back to school. In addition to sales, kids in kindergarten to 6th grade can get a $10 haircut at JCPenney while appointments last. I’m a last-minute back-to-school shopper, but we will be going to JCPenney soon.

This post is part of a sponsored campaign with JCPenney. All opinions are my own.



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