Summer Means Sunscreen in Southern California
I grew up in sunny Tucson, Arizona. As a teenager in the 80s there was rarely talk of sunscreen, just ways to make your tan darker. But I had one friend whose mother was a visionary. While the rest of us were smoothing baby oil on our skin to get a deep, dark tan, my friend was slathering sunscreen. Not only can prolonged sun exposure give you skin cancer, but it can also damage your skin. She may not have had a tan in high school, but in her 40s, she does not have a wrinkle on her face.
Wrinkles aside, here are some staggering statistics; one American dies of melanoma every hour and 1 in 5 Americans will develop skin cancer in their lifetime. Neutrogena’s Choose Skin Health campaign wants to do something about this epidemic and is giving people all over the country the chance to get a free cancer screening with a dermatologist in their area. I urge people in Los Angeles to use this service because according to the Keck School of Medicine at USC, LA has the second-highest rate of melanoma in the world, second only to Australia.
There are several things you can do to protect yourself from sun exposure including wearing an SPF 30 or higher sunscreen when you go outside and reapplying every 2 hours after swimming or sweating. This applies to your children as well. It’s also important to avoid tanning and stay out of the direct sun from 10 a.m. to 4 p.m. That’s not easy during the SoCal summer when the weather is nice and you want to head to the beach. Make sure and bring an umbrella and hat.
Now that I’m in my 40s I never go outside without sunscreen. This is not the case with the other women in my family. I’m Latina and according to Neutrogena “fewer Hispanic women believe it’s important to wear sunscreen daily and are under the impression that darker skin is at low risk for melanoma.”
This is a sponsored post in collaboration with Neutrogena and Latina Bloggers Connect
Yvonne Condes is the Editor and co-Founder of MomsLA, a Community of the Top Mom Bloggers in Los Angeles.