Made LA, the two-day fashion, music and cultural event held at LA Live, included the Ford-sponsored “The Stores” – a curated bazaar of dynamic shopping experiences, anchored by Ford’s latest interactive design project, Fusion Labs.
Ford has become a leader in sustainable design, with an emphasis here on design, which is what helped lead to these collaborations:
Fusion Denim Lab – In collaboration with emerging designer, 69 Denim. This collaboration highlights Ford’s commitment to sustainable design and materials.
Fusion Elixery Lab – Working with LA-based company Sun Potions, known for crafting original and organic superfood elixirs, Ford hosted a “find-your-own-Energi” experience.
Printed Fusion Lab – LA-based fashion label RTA Crew and Collective did custom screen-printing with Fusion graphics on super cool tote bags.
“The Stores” featured designs and artwork on sale from world-class fashion designers, artists and brands, including: MISBHV, Mosaert, Love Renaissance, Franks Chop Shop, MAC Cosmetics, the Official Makeup Sponsor of MADE LA, Hit City Records, Sami Mirò, and Golf Wang.
Sarah Auerswald is the co-Founder of MomsLA.com She was a guest of the Ford Motor Company at the Made LA Fusion Labs event.