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Sarah Auerswald

Sarah Auerswald is the CEO and Co-Founder of MomsLA. She writes about life in LA while raising her 2 sons and is the founder of She was an English Major at Brown University, and yet nowadays feels free to ignore grammar rules anytime she wants. Like Now. She's married, uses a Mac, and grew up in Hawaii.

Kinecta Federal Credit Union is launching its 15th annual backpack drive to support underserved students in grades 3-12 here in Southern California as the 2024-25 school year approaches.

Kinecta’s annual backpack drive initiative seeks to alleviate this burden by providing essential school supplies to students in need, and we’re sharing information about this drive as a community service.

We spoke to Latrice McGlothin, Executive Director of Kinecta’s Community Foundation, about the impact of this annual backpack drive.

“The goal of the backpack drive is to help ensure that all students start the school year prepared and confident. It’s a way to help level the playing field,” Ms. McGlothin said.

Read More about Kinecta Hosts Back-To-School Donation Drive

Summer Camp planning season is here in Los Angeles, and parents are looking at all of their options. Day Camp? Sleepaway? Tech? Sports? So many types of camps to choose from; you’re sure to find the one where your kids will be happiest.

The MomsLA Summer Camp Guide provides a list of hundreds of camps, and we wanted to let you know which ones are offering special discounts for MomsLA readers.

Read More about Summer Camps with Discounts for MomsLA Readers

Blueberries are a delicious fruit, filled with antioxidants, and you can find them growing locally at many farms in Southern California. And the cool thing is, you can pick your own blueberries at most of these farms!

California grows multiple millions of pounds of blueberries every year and exports them all around the world, not to mention all over the state!

Read More about Pick Blueberries (and Other Fruit) in SoCal 2024

The Sandbourne Santa Monica is a newly-renovated and re-imagined hotel that welcomes families for a luxury stay near the beach. While also ideal for a romantic getaway or date night, the hotel is very family-friendly. The hotel sits one block from the beach in Santa Monica, just a quick walk from the famous Santa Monica Pier, which is one of the best places for families to play, and there’s secure beach access with your room key.

Read More about Sandbourne Santa Monica: Family-Friendly Luxury Hotel

BrightLife Kids helps families get the support they need – at no cost!

Created by Brightline and paid for 100% by the State of California, BrightLife Kids is a CalHOPE program offering behavioral mental health coaching to ALL kids ages 0-12 who live in California.

Families can select the coach that fits their needs, and video sessions are 1:1 and private. Bilingual coaches are available. Plus there are free digital resources families can access anytime, like articles and videos.

Read More about Meet BrightLife Kids: FREE Behavioral Mental Health Support for Kids

Not sure where to get started with hiring a nanny or babysitter? Our friends at Sittercity have provided us with a guide to finding the support you need.

Use code MOMSLA25 for 25% off the Sittercity Monthly Premium Subscription plan.

You may have a picture in your head of what a nanny is, but in actuality, the job of a nanny can look wildly different from family to family. Nanny is a broad term that simply means: in-home child care support on a regular basis. That’s it.

What’s great about that, is parents like you can tailor your search to find the right person with the right schedule for your family. If you’ve never hired a nanny before, here’s how.

Read More about Your Step-by-Step Guide to Hiring the Perfect Nanny or Babysitter

The Jamaica Bay Inn in Marina del Rey is a terrific hotel for families, whether you’re locals looking for a Staycation getaway, if your family is visiting SoCal, or even if you’re looking for a romantic getaway for just you and your partner.

The location near the water is ideal for not only enjoying the view but for the chance to try out water sports like kayaking and stand up paddleboarding, or just hanging out and enjoying the beach.

Recently renovated, the Jamaica Bay Inn Marina del Rey, Tapestry Collection by Hilton has several types of rooms to choose from, from double queen, king, and suites that are popular with families.

You’ll feel like you’re getting away even if you don’t travel far.

Read More about Jamaica Bay Inn Marina del Rey: Family-Friendly Hotel Review

This is a sponsored post and contains affiliate links. Have you ever found yourself allowing screen time for your kids so you can have a 20-minute break? Sometimes, it feels like the easiest solution is to hit that power button and let the screen take over. But then, just as you start to relax, mom …

Read More about Clever Parent Box – The Ultimate Parental Hack

If you’re anything like us, you know that food is the heart and soul of any great celebration, even when it comes to a kids’ birthday party! But sometimes we take the easy way out and grab a pizza and a sheet cake and call it a day, which can be less than stellar, can we agree?

We want to help you take it up a whole lot of notches, so we asked Chef Meg Walker of Made by Meg Catering to give us some of her tips for creating an amazing party that both the kids and adults will enjoy, based on her years of catering experience – and her experience as a Mom!

So get ready to turn your next party into a culinary adventure they’ll never forget!

Read More about Chef Meg Walker’s Best 10 Tips for An Unforgettable Kids’ Birthday Party