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Sarah Auerswald

Sarah Auerswald is the CEO and Co-Founder of MomsLA. She writes about life in LA while raising her 2 sons and is the founder of She was an English Major at Brown University, and yet nowadays feels free to ignore grammar rules anytime she wants. Like Now. She's married, uses a Mac, and grew up in Hawaii.

Welcoming a new life into the world is a momentous occasion, filled with excitement and anticipation. As an expectant mother, you embark on a remarkable journey of transformation, both physically and emotionally.

Amidst the joy and wonder, finding comfortable and stylish clothing that adapts to your changing body becomes an essential part of the experience. There’s only so long you can keep wearing yoga pants, after all.

Read More about The Best Maternity Shops in Los Angeles for When You’re Expecting

Updated for 2023 All parents need childcare help at some point, whether it’s for date night or daily care during work hours, so we’ve got lists of all kinds of help, including the newest idea to hit LA: Flexible Childcare and preschool options. Nannies are often hired to help with full time care for infants …

Read More about Nanny Services, Babysitting, and Flexible Childcare in Los Angeles

It’s the most wonderful time of the year! Back-to-school season is around the corner and families are gearing up for the annual task of organizing new fall school schedules, extracurricular activities and weekend planning. If you’re like most moms & dads, a bench of trusted babysitters is crucial to maintaining your schedule and sanity, individually …

Read More about Find Trusted BabySitters in One Trusted App: Curated Care

These days families everywhere are completing more puzzles than ever. Who can blame us? Completing puzzles is a great indoor family activity. When it’s raining, too hot, too cold, to be outside with your kids or you are just looking for things to do at home with your kids, puzzles are a great option.

Read More about 150+ Puzzle Ideas for Family Fun and Game Night

You’ve already picked the theme, venue, and sent out invites to your child’s friends and classmates, but what about the entertainment? Don’t skip out on this important party planning step! Booking fun and exciting kids’ party entertainment is crucial to ensure that the day is memorable and special.

You may be wondering where you can easily find and book kids’ party entertainment. The answer is — The Bash. The Bash is an online event marketplace that connects party hosts with local entertainers and vendors for every type of event.

Read More about Fun Kids’ Party Entertainment Ideas in the Los Angeles Area